Writing is something most of us do every day. And while we often think about what we are writing, we aren’t always as intentional with how we write.

How to write effectively is a course that treats writing as a practical skill to be learned. We’ll go through the principles of writing well, provide the opportunity to practice those skills, and give you the confidence to supercharge your professional writing.

The course combines insights from writing instructors like Stephen King and Sam Leith with advice on how to adapt your writing for emerging digital platforms, and how to best use LLMs (and what pitfalls to avoid).

The course is led by Alex Wilson, a copywriter and communication strategist with over a dozen years’ experience. Alex has ghostwritten for entertainers, sportspeople, corporate executives and governments. He’s also worked on communications projects for some of the biggest brands and companies in the world like Adidas, General Electric, Innocent, Molson Coors, Natwest, P&G, Puma and Tinder.

Course outcomes

By the end of this course, you will…

• Know which sentence structure works best in English, and how to use it to make your writing more accessible

• Understand when and how to use LLMs to help you write, and when to avoid them like the plague

• Start introducing character and flair into your writing, in a way that feels comfortable to you

Who this course is for

This course is designed for people at all levels of seniority, and all practice areas (policy, communications, influencing). Please note that this is not an English language course—you will need to have fluent English to get the most out of it.

Course structure & commitment required

This is a 5-week course. There are 5 online modules to work through, each with a mix of content and exercises for you to complete (each module is approximately 2 hours work).

There are three live, one-hour teaching sessions as part of this course, designed to consolidate learning, explore examples and facilitate discussion.